Maxim
Founder & CEO — JawlaPro
Maxim Abusbaih is a filmmaker, photographer, and brand strategist with over 15 years of experience creating world class visual content for broadcasters, luxury brands, and international organisations.
Maxim built his career across Scandinavia, the Middle East, and the Mediterranean — working with SVT, UR Utbildningsradion, Sky News Arabic, and a wide range of corporate and luxury clients.
His work spans cinematic video production, commercial photography, aerial cinematography, and full-scale brand identity — always driven by the belief that great content is the result of great strategy.
In 2018, Maxim founded JawlaPro as a full-service creative media house, bringing together a team of world-class creatives to serve clients who demand the highest standards of quality and storytelling.
Based in Limassol, Cyprus, JawlaPro operates across Europe and the Middle East — delivering productions that are as strategically sharp as they are visually stunning.
"Every brand has a story worth telling. Our job is to tell it unforgettably."
The Journey
The Beginning
Started as a freelance videographer in Sweden, working with local brands and events.
Broadcast Work
Joined SVT and UR Utbildningsradion as a camera operator and editor, covering national stories.
International Expansion
Began working across Europe and the Middle East, producing content for Sky News Arabic and regional brands.
JawlaPro Founded
Established JawlaPro as a full-service creative media house, combining filmmaking, photography, and brand strategy.
Cyprus Base
Relocated headquarters to Limassol, Cyprus — a strategic hub for European and Middle Eastern markets.
Creative Media House
Expanded into brand identity, social media strategy, and full-scale commercial productions for luxury clients.
Global Reach
500+ projects delivered across 8+ countries. Trusted by broadcasters, luxury brands, and international organisations.
Mission & Vision
To elevate brands through the power of visual storytelling.
We exist to help businesses communicate with clarity, emotion, and impact. Every project we take on is an opportunity to transform how a brand is perceived to make it unforgettable.
To be the most trusted creative media partner in the Mediterranean.
We are building JawlaPro into a globally recognised creative media house a studio where world-class production meets strategic brand thinking, and where every client feels like our only client.
Core Values
Cinematic Excellence
Every frame is composed with intention. We apply cinema-grade standards to every project, regardless of scale.
Strategic Thinking
We don't just produce content we build communication strategies that align with your business objectives.
Authentic Storytelling
The most powerful content is rooted in truth. We find the real story in every brand and tell it with precision.
Relentless Craft
From pre-production to final delivery, we obsess over every detail colour, sound, pacing, and narrative.
Partnership Mindset
We embed ourselves in your brand. Your success is our success. We build long-term creative partnerships.
Global Perspective
Having worked across Europe, the Middle East, and beyond, we bring a culturally fluent, international lens.
Expertise
Cinematic Video Production
Feature-quality filmmaking for brands, events, and broadcast from concept through final delivery.
Commercial Photography
High-end photography for corporate, hospitality, real estate, and luxury lifestyle clients.
Aerial & Drone Cinematography
Licensed drone operations delivering sweeping aerials and precision tracking shots across Europe.
Brand Identity & Strategy
Visual identity systems, brand guidelines, and strategic positioning for ambitious businesses.
Social Media Content
Platform-native content strategies and production for Instagram, YouTube, LinkedIn, and beyond.
Travel & Destination Marketing
Immersive travel content for tourism boards, hotels, and destination brands across the Mediterranean.
Behind the Scenes
Professionalism and authenticity in every frame. Here's what goes into every JawlaPro production.
Camera Setup
Sony Cinema Line configured for each unique environment and lighting condition.
Drone Operations
DJI Mavic and Inspire series for sweeping aerials and precision tracking shots.
Editing Suite
Mac Studio workstation running Premiere Pro and DaVinci Resolve for world-class post.
Color Grading
Cinematic colour science applied in DaVinci Resolve with custom LUTs per project.
Lighting Design
Professional cinema lighting rigs tailored to each location and mood requirement.
Production Workflow
Rigorous pre-production planning ensures every shoot day runs with precision.
The most powerful brands in the world don't just sell products they tell stories that make people feel something. That's what we do at JawlaPro.
Ready to work together?
Tell us about your project and let's create something extraordinary.